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Built an AI chatbot tool for web agencies — 70 signups, 0 paying customers. What did I miss?
I spent 12 months building Bloort.ai, a tool that lets web agencies deploy fully branded AI chatbots for client websites in 5 minutes by pasting a URL. Auto-branding, RAG-powered, white label, no code required. Here’s what happened: ∙ First 50 signups came organically from Reddit and LinkedIn posts ∙ Pivoted ICP from SMBs to web agencies after realising agencies are the real buyers ∙ Ran 600+ targetted cold emails leading with conversations not pitch. ∙ LinkedIn outreach got me 1 discovery call which went well but didn’t convert ∙ Facebook groups drove inbound preview bots but no paid conversions ∙ Re-engaged all existing users — no paid conversions ∙ Pricing went from free → $10/$45 → $19/$99 unlimited agency plan My honest questions for this community: 1. Is the demand for AI chatbots from web agencies real or inflated? Reddit threads suggest agencies ARE getting asked for chatbots but they use free no-code tools. 2. Is “good to have but not must have” a death sentence for a bootstrapped SaaS with no marketing budget? 3. Was there any monetisation path I missed — ads, marketplace listing, white label licensing to a bigger tool? 4. What would you have done differently at the distribution stage? Not looking for sympathy, genuinely trying to understand what I missed before I close this chapter.
The project suffers from a 'vitamin vs. painkiller' problem in a hyper-saturated market, evidenced by a 0% conversion rate despite significant outreach. While the technical execution appears competent, the lack of a unique moat and the high price-sensitivity of the agency demographic make this a low-potential investment.