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The closer I get to launching, the more I want to hide (i will not promote)
Hey all, my name Is Guillaume and I'm really scared of FINDING OUT if people want to use the app I'm building. I've been building my app for the past year, every day, every evening is spent writing code. I enjoy building, a lot, that's why I also work as an engineer in my real job, but the marketing and distribution is stressing me so much. This is why I'm making this post, I think a lot of other founders must be feeling similar things. Some days, I feel great and confident about the app im building, other days, I feel unmotivated and defeated. I noticed that as I get closer to each milestone, the anxiety and self doubt spikes up. It makes sense. As you reach more milestone, you get closer to knowing the truth and you look back and realized you've spent more and more time on the project. So I end up in this loop of wanting to build more features to get away from the anxiety. I've spent a year on this. Evenings, weekends, all of it. And somewhere along the way the app stopped being just an app and started feeling like proof of something. That I can build something people want. That the effort was worth it. The stakes feel personal in a way I didn't expect. I'm not even doing it for money, I'm doing it to prove myself that I can at this point. I'm guessing most builders who made it went through multiple failures and multiple rounds of this exact anxiety before something clicked. But knowing that doesn't make it feel smaller when you're in it. Anyone else going through this right now, or been through it? What did you do with the fear?
The founder has spent a year building in total isolation without market validation, which is a critical failure of the lean startup methodology. The explicit admission of avoiding marketing and distribution due to anxiety indicates a lack of the commercial drive and psychological resilience necessary for a venture-scale founder.