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How do you sell when your customers already use a competitor? (B2B SaaS) I will not promote
Hey everyone, I’m building a B2B SaaS product and running into a common problem: Most of my target customers are already using competitors. They’re not unhappy enough to switch, but not fully satisfied either. I’m trying to figure out: How do you sell in this situation? Do you position as a replacement or something complementary? What messaging actually works to get them to try you? How do you handle “we already use X” on calls? Also generally: Any advice on improving outbound + closing in early-stage B2B? What worked for you when you were starting? Would appreciate any real-world tips or examples 🙏
The startup is in a pre-traction phase where the founder is struggling with fundamental go-to-market strategy and competitive positioning. Without a clear '10x' product advantage or a defined niche, the venture faces extreme risk and shows no current investment signals.