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Spent a year building a SaaS nobody cared about. Then I rebuilt it around my own frustration and just hit $7K MRR.
I almost quit this twice. Two years ago I was running a small business and drowning in traffic with zero leads. Paying for ads, SEO, content, the lot. My analytics dashboard looked healthy, sessions up, bounce rate down, pages per visit trending the right way. Completely useless in practice. I had no idea who any of those visitors were or whether a single one was worth chasing. So I started building [Clickmodus](https://clickmodus.com). A visitor identification tool for small businesses. And I spent the first year building the wrong thing. I got caught up trying to compete with ZoomInfo, 6sense, Warmly, RB2B on features. Enrichment pipelines, intent signals, ICP scoring, integrations with every CRM under the sun. It was "technically impressive." Other devs told me the stack was clean. Early users told me it was overwhelming and they couldn't work out what to actually do with the data. Classic trap. I built the tool I thought would impress the market instead of the tool I wished existed when I was the small business owner staring at a useless dashboard. Stripped it back. Killed half the features. Made [Clickmodus](https://clickmodus.com) do one thing properly: tell a small business owner who's on their site and whether they're worth a follow up. No 12-month contracts, no enterprise pricing, no bloat. The kind of tool my past self would have actually paid for. Things slowly started clicking after that: - Word of mouth picking up, most new signups this month came through referrals - NPS surprised me, users keep saying it "just works" - LTV climbing as churn stays low - MRR ticking up week on week, just crossed $7K The lesson I keep coming back to: being technically superior means nothing if you built something your market doesn't want. Your own frustration as a past customer is worth more than any competitor analysis spreadsheet. Happy to answer anything about the rebuild, the stack, or the GTM in the comments. If anyone's building in this space or stuck in t
Clickmodus demonstrates strong early product-market fit by successfully pivoting to a simplified, SMB-focused visitor identification tool, evidenced by $7K MRR and organic growth. However, the venture faces intense competition from established players and significant regulatory/privacy risks in a space with relatively low technical moats.