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Just launched my first SaaS, now how to reach my customer base?
I’ve just pushed my first SaaS to production, it’s targeted at a fairly niche market, order fulfilment, e-commerce fulfilment, warehouse operators etc. What is the best way to reach out to potential customers when I have minimal funding for marketing? Love to hear others experience in getting their products out there in front of the right target audience, I have the tech skills but need help on the sales and marketing side. Thanks!
This is a pre-revenue, solo-founder project with no clear go-to-market strategy or documented product differentiation in a crowded logistics space. While the technical foundation exists, the lack of sales expertise and market traction makes it a high-risk, speculative prospect at this stage.