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Another Saas launch, I am building a privacy-first GA4 alternative
Hi everyone, I've been following this subreddit for a while now, and reading everyone's stories has given me mixed feelings: the excitement of launching my own project and the fear of a crushing failure after investing time and money. That's why I waited so long before taking the plunge. Encouraged by a friend who became a co-founder, I finally took the risk of creating a first app based on what I thought was a brilliant idea. It was a complete failure: virtually no users in three months. I then realized that even though the idea was good, nobody needed it, and worse, neither did I. After months of struggling, we decided to abandon the project, but the idea of creating our own company never left us. So, after a long break, we decided to start all over again. But this time, we focused on our own needs. With our first project, we simply wanted to know if people were using it. The default move was Google Analytics, but for my non-tech co-founder, it was an absolute maze. Plus, adding a massive cookie banner went completely against our ethical approach to user privacy. I should point out that we are based in Europe and the rules here may differ from those in other countries. We looked at great alternatives like Plausible and Matomo. But adding another monthly subscription for a side project with zero revenue wasn't viable. So, as a CTO, I decided to build our own lightweight, cookie-free tracker. During the build, we hit two massive walls: 1. **Data is still just data:** Even with a clean dashboard, figuring out what to do next takes time. So we integrated **an AI (Mistral to align with our ethical goal)** to completely help understand the dashboard. Now, the system reads the data and sends a plain-text 3-point action plan to our inbox. 2. **The bot invasion:** Our first results were completely skewed by bots from US and Asian datacenters. Since it's impossible to filter 100% of bots without blocking real users, we took a different approach: we built a filte
The project addresses a valid frustration with GA4's complexity and privacy issues, but enters an extremely saturated market of 'lightweight analytics' tools. While the integration of AI-driven insights (Mistral) provides a minor differentiation, the lack of traction and clear distribution strategy makes this a high-risk, early-stage concept.